For two seasons running, EASL has delivered top-tier action in Asian basketball. Heading into season three, we felt it was time to show love and appreciation to the fans, teams, and partners all around the region who made it all possible. Your passion for seeing Asia’s champions go head-to-head has pushed our mission forward. That’s why this season, it’s #YourGame.

EASL’s new creative direction and vision trade out a complicated, outdated look for a cleaner, more modern identity. Asian basketball has constantly pushed the boundaries and broken through on the world’s biggest stages. Our new tagline — #YourGame — tells the world that every city, every court, every possession is part of that limit-defying experience you share with Asia’s top teams and athletes. Because without you, there is no us.

With the foundation of our Future Champions program in place, #YourGam e now sends an even louder message to the up-and-coming youth players from across the region, that their heroes once stood where they stand — with a ball, a court, and a game they made their own.

In 2025–26, we’re going bigger. More teams from more leagues. Three from Japan. A first-ever squad from Mongolia. And we’re just getting started. That means more regional rivalries, more hometown heroes, and more must-see moments. And you’ll be right in the middle of it all.

This rebrand and new season tagline are about honoring the fans who have built the EASL legacy while opening the doors to a new generation of supporters. What’s coming in 2025–26 is more exciting, more competitive, and more of a spectacle than ever before. And this time, it’s all YOURS.